CONSULT.Outcome publishedConsultation · gov.uk

Smarter regulation: improving price transparency and product information for consumers

We are seeking views from anyone who has an interest, expertise, or experience in any or all of the consumer transparency proposals contained in this consultation document.

Last fetched 03 May 2026 · gov.uk

Detail

We are consulting on proposals on 5 key areas of consumer information transparency, with the aim of improving the quality and accessibility of information. This is so consumers can make informed choices about the products they purchase, whether it is their weekly shopping or booking a hotel room online.

The 5 areas we are consulting on are the:

display of pricing information
hidden fees and drip pricing
fake and misleading reviews
online platforms
online interface orders

Alongside this consultation, we are publishing the research on drip pricing – estimating the prevalence and impact on drip pricing.

Documents

Improving price transparency and product information for consumers: consultationapplication/pdf Measures to address drip pricing: impact assessmentapplication/pdf Measures to improve the price marking order: impact assessmentapplication/pdf Measures to address fake online reviews: impact assessmentapplication/pdf Government response to consultation on 'Smarter Regulation: Improving consumer price transparency and product information for consumers'Government response: unit pricing researchapplication/pdf