Online reviews and endorsements

Online reviews and endorsements for products and services are playing a growing role in helping consumers to make buying decisions.

The Competition and Markets Authority (CMA) is aware of potential concerns about how trustworthy and impartial some of the information provided to consumers in reviews and endorsements can be.

As part of our markets work, we’re seeking views on this issue from:

• consumers who use review sites or blogs
• review sites that host customer reviews
• bloggers who write about products/services
• suppliers of products/services that are reviewed on customer review sites or in blogs
• businesses who help to promote suppliers’ brands on review sites or blogs or to manage their reputations online
• others who have carried out research into this area

Further details of this project can be found on the online reviews and endorsements case page.

If you’re a blogger or a business, please use one of the response forms above.

If you’re a member of the public, please complete and submit our online form below or complete the consumer response form above.