Commercial use of consumer data

Businesses are increasingly collecting and using data from, and about, consumers. This includes the identity of their customers, what they consume, where they live and work and other demographic information. It also includes information on who they connect with, their interests and attitudes.

This call for information is a fact-finding exercise to help understand fully how businesses collect and use this data for commercial purposes and the implications for firms and consumers.

Further details of this project can be found on the commercial use of consumer data case page.

You can use the downloadable response form above if you need to attach any evidence.