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Misleading and aggressive selling: protecting consumers

We’re asking for views on draft regulations reforming the law on misleading and aggressive selling.

Last fetched 03 May 2026 · gov.uk
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We want to know your views on draft regulations giving consumers a new private right to seek redress from businesses and, where appropriate, compensation where they have been the victim of a misleading or aggressive selling. The new rights apply when the consumer has entered into a contract or made a payment to the trader.

See also the ‘UK implementation of the Consumer Rights Directive 2011/83/EU’ consultation for related publications.

The proposed regulations are part of a wider programme of work to reform consumer law.

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