Regulation (EU) 2018/302 of the European Parliament and of the Council of 28 February 2018 on addressing unjustified geo-blocking and other forms of discrimination based on customers' nationality, place of residence or place of establishment within the internal market and amending Regulations (EC) No. 2006/2004 and (EU) 2017/2394 and Directive 2009/22/EC (“the Geo-blocking Regulation”) applies in the law of the United Kingdom by direct effect. However, Article 7(1) of the Geo-Blocking Regulation requires Member States to designate a body or bodies responsible for adequate and effective enforcement of the Regulation and Article 7(2) requires Member States to lay down the rules setting out the measures applicable to infringements of the provisions of the Regulation. These Regulations implement those provisions.