Promote plant-based foods over meat and dairy for a healthier Britain

Campaigns encouraging dairy and meat consumption conflict with climate science and legally binding environmental targets. The NHS advises limiting consumption of red and processed meat due to associated health risks. The Climate Change Committee has called for a 20% reduction in dairy consumption in the UK by 2035 and a 35% reduction in meat consumption by 2050. We think public bodies have a duty to inform people of these facts and inspire the population to eat more plant-based foods.