Ban behavioural data extraction for advertising
Ban the extraction of peoples behavioural data for advertising purposes. This extraction can happen on most internet-connected devices 24/7. Data is sold through Real Time Bidding (RTB) system which is easily accessible and data may be de-anonymised. We think fines show GDPR may not be adhered to.
Signatures
461
signatures
Government response threshold (10,000) · 461/10,000
Debate threshold (100,000) · 461/100,000
- 17 SEPT 2025Petition closedFinal total: 461 signatures
- 17 MAR 2025Petition opened for signatures
Background
Behavioural metadata extraction underpins the 'surveillance business model', which we think has been shown to undermine democracy. We think it may too enable: manipulation of individual voting at scale via social media microtargeting, spreading fake news, increasing big tech power, mistrust of govs, opinion polarisation, victimisation. RTB system data can be accessed by anyone, not just advertisers (as reported by ICCL)!