I wish my hon. Friend’s daughter a happy birthday and thank her for the work she is doing as a paediatric nurse. “Cocomelon” has been described as “visual fentanyl” for young children. What is much more appropriate, particularly at a younger age, is more hand-drawn types of content, like “Peppa Pig”. Perhaps we all ought to go for a bit more Peppa and a bit less JJ.
You need not take my word for it, Sir Jeremy: research published by the Department for Education showed that nearly 98% of children under the age of two engage with screens every day. A University College London study in 2026 has found that toddlers now average about two hours of screen time daily—far more than my little lad is allowed. Analysis from the Centre for Social Justice estimates that, very sadly, nearly 800,000 under-fives are now using social media. Ofcom data from 2024 reveals that one third of five to seven-year-olds are using social media without any supervision. That scares the living daylights out of me as a parent.
Such data is stark, but it is just part of the story. Somewhat ironically, I turned to social media to ask my constituents about their own experiences with their young children, and they expressed concern about more than the quantity of screen time that children have. Parents responded that they were even more worried about the type of content to which children are exposed. One teacher shared with me feedback from NASUWT’s “Better Deal on Behaviour” report, with a year 1 teacher describing how children were beginning to mimic inappropriate behaviour that they had seen online, despite being far too young to understand it. Another raised the idea of digital diets. They made the point that screen time can range from something as harmless as using Google Maps to find the local library, to accessing inappropriate material. To go back to the words of Mr P, not all screen time is created equal.
On this point, it feels timely to mention that I am pleased the Government have this week launched a new campaign, “You Won’t Know until You Ask”, to address harmful content. That follows the finding from YouGov that half of British parents admit to never speaking to their children about toxic content. Encouraging parents to sit down with their children and talk about online harms helps to break down barriers. It is a healthy step in the right direction.