I would like to update the House on yesterday's social media summit and the progress we have made on tackling online harms to health. We called this summit to bring together the principal social media companies, including Facebook, Instagram, Twitter, Pinterest, Google and others, as well as the Samaritans and the eating disorder charity Beat. It was the second such meeting I have held, along with the Education Secretary and the Minister for suicide prevention, on how we can protect people—particularly children—from online content that promotes eating disorders and self-harm and suicide, as well as on how we address the growing problem of anti-vaccination misinformation.
Social media companies have a duty of care to people on their sites. Just because they are global, it does not mean that they can be irresponsible. We have been resolute that we will act to keep the internet safe, especially for children, and I am grateful to the companies for their engagement.
We have all seen and heard about tragic cases of vulnerable children turning to self-harm and even taking their own lives after accessing graphic images online that promote and even encourage suicide and self-harm. In the same way, we know that online content on eating disorders can be extremely harmful to vulnerable children and young adults. I have met the parents of children, brought up in loving homes, who had no idea of the dangers that their child was being exposed to on their smartphone or tablet while they were supposed to be safe at home. We all know of parents whose children have been affected, and for all of us this is very close to home.
We must do everything we can to keep our children safe online, so I am pleased to inform the House that, as a result of yesterday’s summit, the leading global social media companies have agreed to work with experts from the Samaritans to speed up the identification and removal of suicide and self-harm content, and to create greater protections online. They will not only financially support the Samaritans to do the work; crucially, suicide prevention experts from the Samaritans will determine what content is harmful and dangerous, and the social media platforms committed to either removing it or preventing others from seeing it, and to helping vulnerable people get the positive support they need.
The mainstream media already have well-established codes of practice and training for removing material that promotes suicide and self-harm. In my experience, the British media act with great responsibility on the matter, and it is time that social media companies did the same. This partnership marks, for the first time globally, a collective commitment to act, to build knowledge through research and insights, and to implement real changes that ultimately will save lives.
The social media companies also gave us an update on the actions they have already taken. Following the first summit in February, Instagram now has a policy globally of removing all graphic self-harm imagery, and other sites have also taken action, but there is much more to do and more content to remove. Importantly, the commitments that the companies made at yesterday’s summit are what the Samaritans asked for, and they are a positive step forward. The progress that we have made so far shows that we can effect positive change, but I know that the House feels strongly that just because these companies are global does not mean that we as a House cannot determine society’s rules and expectations. On this we are prepared to act too.
My right hon. Friend the Home Secretary and my right hon. and learned Friend the Secretary of State for Digital, Culture, Media and Sport recently published the online harms White Paper, which sets out the proposed regulatory framework for addressing online harms. It sets out a new statutory duty of care to require companies to take more responsibility for the safety of their users and tackle harm caused by content or activity on their services. Compliance with this duty of care will be overseen and enforced by an independent regulator, which will be responsible for producing codes of practice that will explain what companies need to do to fulfil their duty, and the robust action they need to take to remove illegal or harmful content. The White Paper also proposes the sharing of information, research and best practice to improve the understanding of harmful content across the industry.
The summit also allowed us to discuss how we can work together to tackle another online danger: the spread of anti-vaccination misinformation. Since Edward Jenner’s discovery, vaccination has saved hundreds of millions of lives around the world. Few innovations have reduced human misery so much. After clean water, vaccination has prevented more deaths and disease than anything else in human history. The science is settled: vaccination saved lives. It protects not only our children but other vulnerable people who cannot do anything about it themselves. Failure to vaccinate puts their lives at risk. The rise of social media now makes it easier to spread lies about vaccination, so there is a special responsibility on social media companies to act.
Coverage for the measles, mumps and rubella vaccine in England decreased for the fourth year in a row last year, to 91%. There was a steep rise in confirmed measles cases last year, from 259 to 966. We forget that measles is a horrible disease. We have one of the most comprehensive vaccination programmes in Europe. The well-documented problems in America and on the continent are worse than here, but we are determined to get ahead of the problem, because failure to vaccinate has real and devastating consequences. Our action to promote vaccines is not limited to removing anti-vaccination misinformation online; we are promoting the objective facts about the importance of vaccination and increasing funding to primary care to improve access, and our prevention Green Paper will set out further actions.
Social media can be a great force for good and can help us promote positive messages, but it is the responsibility of us all to ensure that this new technology, with all its great potential and power, is moulded to the benefit of society. We will not duck this challenge. I commend this statement to the House.