Non-league Football Clubs

Motion made, and Question proposed, That this House do now adjourn.—(Anna McMorrin.)

It is a pleasure to be in the Chamber to discuss an issue that many of my constituents in Redditch and the villages, along with constituents across the country, care so deeply about: non-league football. I am grateful to the Minister who will respond, and I put on record my thanks for her steadfast commitment to bringing in the Football Governance Bill. I know that she cares deeply about and is heavily invested in the future of our nation’s favourite game. I also thank the various football clubs, organisations and supporters who have contacted me to tell me their positive and negative stories about what is happening in their communities.

I am blessed in my constituency to have several excellent non-league football clubs, including Redditch Borough football club and the aptly named Sporting Club Inkberrow FC, but today I will speak directly to Redditch United’s contribution to our community. Non-league football clubs attract local fans and generate money through ticket sales, concessions such as food, drink and merchandise, and parking fees. The funds flow directly into the local economy, benefiting surrounding businesses, such as pubs, cafés, restaurants and shops.

In partnership with the Football Association, Redditch United has commissioned a study on the club’s various impacts, and the results are staggering. United’s total direct economic value to the local economy is over £2.5 million. The club generates nearly £200,000 in total health value, nearly £20,000 in social value and over £1 million in wellbeing value—all from just 10 full-time staff and 50 part-time staff. Those numbers, and that effectiveness, would make any local authority, public health unit or Government scheme blush.

My hon. Friend will notice that I have found my Harlow Town FC badge and have worn it for the debate, and I welcome the importance he places on non-league football. Does he agree that it is not just the paid staff members of the club whom we should recognise, but the huge number of volunteers? I pay particular tribute to a Welsh lady who is our secretary, Donna Harvey. It is the community feel that brings people together and makes non-league football so special.

My hon. Friend is absolutely right to point to the incredible impact of volunteers on our local football clubs. Despite the professionalism of non-league football clubs in recent years, they would not exist if it was not for volunteers like his constituent.

Non-league football is often more affordable for fans, allowing people greater access to entertainment in their community. The relatively low cost of attending matches means that more people can engage with the sport and participate in local economic activities surrounding the home grounds. United charges £123 for a season ticket, and crowds have trebled in the last five years.

Hear, hear!

Thank you. More and more local boys and girls are building an affinity with the club, and local businesses are benefiting. United has nearly 400 youth players visiting its ground every week, marshalled by nearly 500 volunteers, and over 100 adult players and 560 community programme participants. The economic footprint of daily training sessions at the Valley stadium is significant; it reaches everyone from our petrol stations to our bus companies, and from local shops selling sports drinks and water to shops that help parents to fuel children before they play.

Engagement with Redditch United provides a wide range of benefits to different individuals. The Football Association credits Redditch United with creating 173,000 hours of social interaction, generating £187,000 in player wellbeing value, and £1.8 million in value generated from club volunteering hours.

I am blessed to have two non-league football clubs at step 4 and step 5: Chasetown FC and Lichfield City. Who can forget Chasetown’s giant-killing exploits in the FA cup a few years ago? The sense of achievement and togetherness that brought to the entire town of Burntwood is difficult to replicate. Does my hon. Friend agree that while it is important to recognise clubs’ economic value, it is the social value—the togetherness, camaraderie and civic-mindedness that come with supporting these clubs—that is so valuable for our communities?

I should have sent my hon. Friend my speech beforehand, because I will come to that. I agree that non-league clubs bring more than economic value to their communities.

United has been at the forefront of mental health and wellbeing campaigns. Many volunteers have gone on to work in the game and have become accredited coaches, or have simply built up the confidence to get back into paid work after a lengthy absence. I recently attended a walking football event at the Valley stadium. It was heartening to see more senior players who were still active, and that those who had suffered from poor mental health felt that they had an outlet, and a community to be proud of.

Football is a tool to create partnerships that local government and national Governments sometimes cannot make. Redditch United has signed a sponsorship deal with internet giant Reddit, stemming from a post on that site. I must admit, I was little overwhelmed at the sight of Reddit directors from the United States visiting our town, walking around the Valley stadium and cheering on the Reds.

United does even more. The design-a-kit campaign has been launched for a second year, engaging local school children. The club is working on making the fan base more diverse through work in schools, hosting employability talks, mock interviews, sports delivery, work experience, and work with local universities and colleges, including a special education needs and disabilities college that uses the ground for sports provision. Helping young people into jobs that pay taxes will help us to rebuild our public services and put the public finances on a solid footing once again. The club is a networking hub for businesses—and, yes, it is creating the next generation of male and female footballers, who I hope will push United up the pyramid, and training the next generation of coaches. The Valley is also home to the West Bromwich Albion ladies team.

Usually when I mention football in the Chamber, it is in reference to Grimsby Town, but on this occasion I will mention Brigg Town FC, which is now in my constituency, thanks to boundary changes. It is a community interest club. I went to one of its matches a few weeks ago. The hon. Gentleman and other Members have drawn attention to the important role that such clubs play in the local community. In order to secure finance, they encourage local businesses into sponsorship. Does he agree that that is a vital source of income for non-league clubs?

The hon. Gentleman is absolutely right. Redditch United would not be in existence if it were not for the support of local businesses in Redditch and the villages. We are extremely appreciative of their sponsorship, and if some of them are watching this, we hope that they renew their sponsorship agreements for the next 12 months.

Trickle-down economics simply does not work in the football pyramid, and not simply in cash terms. It can be difficult for non-league clubs to approach councils for support when it comes to planning, or to ask councils to involve them in long-term strategic economic, health and leisure decision making. Many transport routes that served local grounds have been lost, and while premier league and championship clubs might receive significant support in making their grounds accessible, the same does not apply to many non-league clubs, due to a lack of funds and expertise in town halls.

I thank my hon. Friend for giving us the opportunity to talk about our local non-league football clubs, such as Northfield Town FC and Alvechurch FC; I pay tribute to them for their community work. Does he agree that many clubs face a challenge in finding funding to bring on more women’s and girls’ teams, and to invest in the infrastructure? The same applies to disability teams. That can be a barrier to accessing wider funding. I believe he knows both football clubs well. Does he share my hope that they will find that investment?

I thank my hon. Friend for his contribution. As a goalkeeper, I let in many goals by Northfield Town FC, so I have made my contribution to his constituency. He is absolutely right. I had the fortune to bring the chairman of Redditch United, David Faulkner, to the Houses to Parliament to meet the chairman of the FA. We made it clear that there is not the money available at the moment to build the infrastructure and facilities for girls and women, and it is preventing participation, so we must do more to build that infrastructure and those facilities in our communities.

Non-league football clubs are ideally placed to support this Government’s commitment to the growth and regeneration of our town centres, build a transport network fit for purpose, improve skills and education and, critically, reduce the burden on our NHS by promoting sporting participation. The economic impact of non-league football clubs is multifaceted. They contribute to local employment, business revenues and social programmes. While their financial reach is smaller than their premier and football league rivals, their influence significantly shapes local economies and fosters community cohesion and pride. Redditch has 500 players, but only 20 of them are on the men’s first team. A football club is more than what happens on a Saturday afternoon. We need to talk about clubs, not just teams, as the impact of clubs such as Redditch United is more than just their place in the football pyramid. When they are lost, the benefits to our economy and society are lost, too.

Not every non-league club has a Ryan Reynolds or a Rob McElhenney and accompanying Disney+ TV show. I wish they had, because if we have learned anything from the Wrexham story, it is that when a football club has the means to be successful, it can rejuvenate a town. Success breeds confidence and pride. People start smiling, and the money and investment follow, not just into the football club but throughout the city and regional infrastructure.

I congratulate my hon. Friend on securing such an important debate, celebrating the immense value of football and our local clubs. I commend the mention of women and girls; I used to play football myself for a team.

I want to talk about Tamworth FC. My local chairman contacted me about the 3UP campaign, which is pushing for an extra promotional place from the national league to the English football league. That would provide more ambition for clubs, provide inspiration for fans and, crucially, ensure that money flows from the top right through the game to our lower non-league clubs. Does my hon. Friend agree that we need to support initiatives like that, to ensure that clubs and local economies benefit?

Football is about competition. More relegation and more promotion is a good thing for me, so I certainly endorse Tamworth’s support of the campaign.

Although I have focused on Redditch United and am proud of what the club is doing on and off the pitch, I know that the excellent work it does, despite extreme challenges, is being repeated up and down the country by staff and volunteers. They are not asking for a handout—just for the respect and support they deserve. While I welcome this Government and this Minister’s commitment to delivering the Football Governance Bill, I hope that when the Bill is passed, the Government will be able to work with the Football Association, local authorities and non-league clubs to review the sustainability and resilience of non-league football and, crucially, opportunities for growth via our non-league clubs.

Such a review into the financial sustainability, governance and gaps in support for non-league clubs, at step 2 and below, would allow us to recognise what support they need and how we can finally ensure that the riches of our game make it down to the real grassroots. There is more we can do with local authorities to ensure that transport links support the growth of clubs and encourage more fans to attend. We can help local authorities to recognise local clubs’ importance and provide guidance on strategic planning, including the benefits of working alongside clubs in meeting leisure, education and economic priorities.

Finally, and crucially, we need to offer the same governance support to non-league clubs, their fan bases and their communities to ensure that we reduce the number of clubs forced to drop down divisions or fold because they do not have the liquidity to continue their operations at the highest level. Securing the future and prosperity of non-league clubs could benefit many Ministers sitting around the Cabinet table.

I am unashamedly a passionate football fan, but my passion for non-league football and my team, Redditch United, is not just about what happens on the pitch for 90 minutes.