Neon Signage

The British Sign and Graphics Association, the Heritage Crafts Association, the Federation of Small Businesses and the Greater Manchester chamber of commerce all support stronger protections for neon craftsmanship. This is not just about one constituency or one business; it is about defending the principle that authenticity matters, and that heritage crafts should be recognised, not undermined by the march of mass production. We must also address the issue of consumer transparency. It should not be acceptable for retailers, large or small, to market a product as neon when it contains no glass, no gas and no craftsmanship. We have rightly challenged fake olive oils and falsely labelled meat; we must apply the same standard in this case.

Harris tweed is protected by law, ensuring that only fabric hand-woven in the Outer Hebrides can bear that name. We propose a similar model for neon signs, which could take the form of a certification mark that can only be applied to genuine glass neon products; a formal British standard for neon signs, developed with input from the British Standards Institution and the BSGA; and maybe a private Member’s Bill, a neon signs protection Act, that would enshrine a legal definition of the term “neon”. These measures would not be burdensome, and they would not create red tape. They would simply be a way of telling the truth in advertising and providing a very important protection to a very small but significant industry.

Let us not forget the cultural value of neon. It is signage, but it is also art; it evokes memories of cinemas, diners, music venues and city skylines. It is a symbol of expression and identity, and to lose it would be to dim the vibrant glow of Britain’s creative past. Neon Creations and other similar businesses are trying to pass on their skills to the next generation, but they cannot, because there is not enough work to justify training new glass benders. As of now, there are no full-time neon trainees in the whole of the United Kingdom. If we do not act, the pipeline of skills will close forever. That is why I am in the Chamber today to advocate for that pipeline and the small businesses that refuse to give up on this craft.

I have written to the Secretary of State, urging the Government to support clear definitions and protections for neon signs. I know that the all-party parliamentary group for craft is supportive of that campaign and is looking into the next steps, but more needs to be done. Will we stand by and watch the lights go out on one of Britain’s most unique and visually iconic crafts, or will we act to ensure that when someone buys a neon sign in this country, they are buying the real thing? This campaign is not just about glowing tubes of gas; it is about truth, heritage and the people behind the glass—people such as Tony and Catherine Spink in Bolton. They are people whose livelihoods depend on honesty in our markets and fairness in our laws. Let us give them that protection. Let us light the way for the future of British neon, and let us ensure that the word “neon” once again stands for authenticity, artistry and excellence.

The creative industries as a whole, as my hon. Friend will know, contribute £124 billion a year to the UK economy, and neon, as a niche but important part of that ecosystem, has a dual role in commerce and in our culture. Advertising is one of our key exports in the UK and an important part of our creative industries, too. We need just think of the Piccadilly Circus signs, God’s Own Junkyard, or the glow of a fish and chip shop on a rainy Tuesday night. These are not just signs, but signifiers of place, of character and of British eccentricity. They are things that imprint themselves in our memory as part of what we think of as our own home town.

I hear the call today for consumer transparency and greater support—the point was well made—whether through planning protections, trademarking or cultural preservation funding. Under existing legislation and guidance, there are provisions in place to protect unique aspects of our historic environment, including street furniture and signage. Indeed, the entrance range of the Walthamstow Stadium, with its fabulous neon sign, is grade II listed. Anyone can recommend a building, site, monument, designated landscape, battlefield or, indeed, sign for inclusion on the national heritage list for England, so long as they meet the eligibility requirements. I encourage people to do that.

I hope the House will allow me—apologies again for this—to cast a light on my Department’s work on living heritage. I encourage neon crafters to make a submission to the inventories of living heritage in the UK when we open the call for submissions later this year, following our incorporation of the convention last year. That is a fantastic opportunity for the neon craft community to advocate for their craft, raise awareness and be part of a wider conversation on living heritage.

Let me also address another point that my hon. Friend made, which was about sustainability. She is right that some people have incorrectly expressed concern about energy use by neon, when modern neon is far more efficient than its reputation suggests. When maintained, it outlasts LEDs, is recyclable and in some cases is even repairable.

On consumer transparency and the use of the term neon, I fully understand the concern that clearer definitions and protections could help prevent confusion for consumers and help preserve the value of handcrafted neon signage. We have only to go online for two or three minutes to find lots of different supposedly neon signs being advertised relatively cheaply, which are no more neon than they fly in the air. They are sometimes described as “LED neon signs”, which is a contradiction in terms. I fully take on board the point that my hon. Friend has made, and I thank her for bringing this matter to our attention as we engage with Departments across Whitehall on their trademark policy development. This is not solely a matter for the Department for Culture, Media and Sport.

As I said earlier, protecting neon is not about nostalgia. It is about supporting livelihoods, unlocking tourism, and giving our public spaces character at a time when homogenisation threatens to reduce the character and unique identity of everything from our skylines to our high streets. The Government hear the case being made for neon signage, not as a gimmick or an indulgence but as an essential, flickering thread in the tapestry of British creativity. We hear the concern from artists, from heritage bodies and from communities who want to see colour, identity and local pride preserved. We are committed to working with industry, local government and the wider public to explore how best to secure the future of this unique form of creative expression. On this, we will not let the lights go out. As the Greek-born American neon artist Chryssa once said,

“I saw Times Square with its light and letters and I realized it was as beautiful and difficult to do as Japanese calligraphy.”

We should never let go of such artistry in our British traditions.