I wish to update the House on the Government’s progress on delivering our manifesto commitment to implement restrictions on junk food advertising on TV and online.
The country wants to see our broken NHS fixed. Our health mission makes it clear that this requires a prevention revolution, tackling the drivers of preventable illness and reducing demand on health services. One of these pressures is the childhood obesity crisis, setting up children for an unhealthy life and generating yet greater pressures on the NHS. More than one in five children in England are overweight or living with obesity by the time they start primary school, and this rises to more than one third by the time they leave. We want to tackle the problem head-on, and that includes implementing the restrictions on junk food advertising on TV and online without further delay. We will introduce a 9 pm watershed on TV advertising, and a total ban on paid-for online advertising. These restrictions will help protect children from being exposed to advertising of less healthy food and drinks, which evidence shows influences their dietary preferences from a young age.
I am today confirming that we have published the Government’s response to the 2022 consultation on the draft secondary legislation. This is a key milestone that confirms the definitions for the products, businesses and services in scope of the restrictions. This provides the clarity that businesses have been calling for and will support them to prepare for the restrictions coming into force across the UK on 1 October 2025.
As part of our response, we will clarify how the regulations will apply to internet protocol television, which delivers television live over the internet. Our proposal is to make it clear in the regulations that IPTV services regulated by Ofcom will be subject to the broadcast 9 pm watershed in the same way as other TV and Ofcom-regulated on-demand programme services. This requires clarification within the secondary legislation and, in line with our statutory duty to consult, we are launching a targeted consultation, which is open for four weeks from today.
These steps mean we can move forward to laying the final legislation and publishing guidance. I will provide a further update to the House when the secondary legislation is laid to implement the advertising restrictions on 1 October 2025.
The Government’s response to the 2022 consultation and the IPTV consultation have been published on gov.uk.
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