I am repeating the following written ministerial statement made today in the other place by my noble Friend, the Minister for Museums, Heritage and Gambling and Department for Culture, Media and Sport Lords Minister, Baroness Twycross:
I am pleased to inform the House that we have today published a consultation on banning unlicensed gambling sponsorship and advertising in sport and all other sectors. This follows our announcement in February of our intention to consult on banning such sponsorship in the sport sector.
Under current legislation, businesses are able to enter into advertising and sponsorship arrangements with gambling operators that are not licensed by the Gambling Commission, so long as those operators’ services cannot be accessed by consumers in Great Britain. Unlicensed operators achieve this by geo-blocking their websites. However, this can be circumvented by consumers using a virtual private network. This has become a particular issue over the past year in the sporting sector, particularly football, as the result of changes in the advertising landscape.
We therefore intend to introduce a ban on unlicensed gambling sponsorship and advertising that will target any physical forms or manifestations of advertising or sponsorship. Within a sporting context, this will include kit and equipment sponsorships, pitchside billboards, tournament programmes, venue infrastructure, and the naming of events, leagues and venues. This will make it a criminal offence for any club, league, event, venue, individual or related assets to advertise or be sponsored by a gambling operator not licensed by the Gambling Commission when operating in Great Britain. We also intend to apply this ban to all sectors, to avoid other sectors replacing sport as an alternative vehicle for unlicensed sponsorship.