That this House has considered e-petition 764785 relating to support for the ceramics industry.
It is a pleasure, as ever, to see you in the Chair, Dr Murrison. Before I get going, I declare that I am a member of the general, municipal and boilermakers union, the GMB.
It is a particular pleasure to introduce this debate as a ceramics MP, and I add my full-throated support to the petition and its aims. My constituency of Lichfield, Burntwood and the villages is home to Armitage Shanks, a company that for more than 200 years has been manufacturing bathroomware in the village of Armitage, from which it takes its name. The identity of the village is inextricably tied up with the company, but, sadly, my constituents will fully recognise the petition’s characterisation of a struggling ceramics sector, because like so many of our British ceramics businesses, Armitage Shanks has been suffering, despite the best efforts and hard work of its brilliant staff.
Earlier this year, the firm—now owned by Villeroy & Boch, a German manufacturer—was forced to close one of the kilns at its site in a bid to keep the business internationally competitive. That closure has had a real impact on the community, with 100 jobs lost as a result, and it is a reminder that when our heritage ceramics brands are struggling, it is about not just our country’s manufacturing history and the heritage of the areas that support those businesses, but present-day jobs, skills and livelihoods. I have visited the Armitage site multiple times in recent months, and the concerns that I have heard over and over again from workers there and from their union, the GMB, fully echo the petition.
The job losses at Armitage Shanks are, sadly, just one example of the pressures that the sector faces. In 2025, we lost two ceramics firms in Stoke-on-Trent, Royal Stafford and Heraldic Pottery, a blow that went right to the heart of that city’s identity. Last month, the final pieces of pottery rolled off the production lines at Denby in Derbyshire, which was a sad moment for many people, especially my hon. Friend the Member for Amber Valley (Linsey Farnsworth). In March, the iconic British brand, known around the world for quality manufacture and design, entered administration. Its collapse has also led to more than 100 skilled workers losing their jobs.
Thanks to one of those workers, Hayley, we are here to debate this motion. I am very glad to see her in the Public Gallery today. I congratulate her on her first week in a new position that she found elsewhere, but I am sure she would have liked to go to it in rather better circumstances. I am sure that I speak for all right hon. and hon. Members in the Chamber when I say that British ceramics is richer for retaining her experience and passion in the industry.
Hayley’s petition could not be more timely. We met ahead of the debate to discuss her concerns, which echo the worries that I hear from the constituents, businesses and unions in my area, and which I and other ceramics MPs gathered here today have been pressing the Government on. I am not surprised to see so many hon. Members joining us, because almost 110,000 people signed Hayley’s petition—more than 10% of them coming from just seven constituencies.
I thank my hon. Friend for giving way in this debate, which is clearly important not only to his particular area, but to UK manufacturing more widely. On the challenges of energy costs, the ceramics industry has suffered similar challenges to the critical minerals sector, specifically the tin mining and processing sector in my Camborne, Redruth and Hayle constituency. Does he agree that the Government must go further and faster to replicate some of the support that has been afforded to the ceramics industry for critical minerals?
My good and hon. Friend is right to raise the importance of energy costs to industry across the United Kingdom. Ceramics, though, is the hardest industry to decarbonise. It is therefore right that the Government are looking at a specific carve-out for ceramics, especially given its geography.
Returning to the problem so ably diagnosed by Hayley, she has also offered a solution. The petition calls on the Government to urgently review the British industry supercharger—a scheme that helps energy-intensive businesses including steel, chemicals and paper manufacturers with their electricity costs. She calls for that to be extended to the ceramics sector. During the last few months, Denby has said that relief through the supercharger scheme would have saved the company, but currently, ceramics businesses are falling through the cracks of the scheme.
As my hon. Friend the Member for Camborne and Redruth (Perran Moon) pointed out, the critical minerals industry lacks wider support through the British industrial competitiveness scheme and the supercharger scheme, but so does upstream china clay production. That is a huge concern for a supply chain industry that supports many businesses represented by Members in the Chamber.
It seems like Cornwall has come mob-handed today; I am getting it from both sides. My hon. Friend is right, and that goes back to the point about reindustrialising the nation. We have heard for so long about deindustrialised areas and former industrial areas, so it is fantastic to see the Government continuing to drive the reindustrialisation of those areas to bring highly skilled, high-quality unionised jobs back to our communities, where they deserve to be.
Returning to ceramics, since this petition was started, the Government have recognised the challenge facing the ceramics sector specifically and have pledged a £120 million package of targeted support. That funding is hugely welcome, but we all know that funding alone is not enough. A lot now hangs on the design of that scheme to ensure that the money is delivered quickly and is well targeted at the companies that most need it and where it will protect the most jobs.
Crucially, the scheme should be simple for firms to apply for. Some ceramics firms employ large numbers of people, but they do not have significant back offices that can go through a very complex and heavy administrative process to access such a scheme. Although it is important that companies are asked for the right information to support the scheme, we must not create an unnecessary administrative barrier. I and other hon. Friends in the Chamber will continue to work on this alongside the GMB, other unions and the Government. We must ensure that that funding helps bolster and secure this industry for the long term rather than kicking the can down the road.
That brings me to why supporting this sector is so important—all of us in the Chamber know this, but I never miss the opportunity to remind a Minister. Ceramics manufacturing goes to the heart of identity in our counties. So many ceramics firms take their names from the towns, villages and areas in which they are based, and they have made those places famous around the world. I spoke to one hon. Member who had used an Armitage Shanks toilet in Samoa. That is a powerful form of soft power, if Members will excuse a rather crude pun.
Order. There is a lot of interest in this debate, so I am imposing an indicative time limit on speeches of four minutes, an exemplar of which will be Sir Gavin Williamson.
It is a pleasure to serve under your chairmanship, Dr Murrison. I congratulate my constituency neighbour, the hon. Member for Lichfield (Dave Robertson), on securing this debate. As one of probably a few Members of Parliament who have worked in the ceramics industry, this is not just about jobs for me; it is about who we are, identity and what it means to make something tangible and real that can make a difference to our economy. It contributes £2 billion to our economy, including £600 million worth of exports from a country that, sadly, exports too little.
The situation we are in is a tragedy. Ceramics is not just cups and saucers, plates and bowls; it is the tiles on our homes and the bricks. I have some amazing ceramics businesses in my constituency, whether that is Dunoon, Lucideon, AMRICC and, of course, Ibstock, which makes the iconic Staffordshire blue brick. It is crazy that we are in a situation where bricks are being imported into this country from India, Turkey and the Netherlands, and British manufacturers employing British people and providing British exports are being priced out of the market.
The core issue here is energy costs—energy costs first, second and third. It would be disingenuous of me not to thank the Government for the action that they have taken to support the ceramics sector, but we will continue to see a decline in ceramics unless we address that core issue of energy. The Government have taken important steps to address it. The supercharger is important, but the reality is that only 10% of ceramics businesses are able to apply for that, for the simple reason that gas is not included, or not in the way that they are able to access it.
Some 86% of the energy costs for ceramics manufacturers come from not electricity but gas. That is not through choice; it is necessary in order to make the product. They are not sat there thinking, “I don’t want to do the transition to electricity;” they cannot make that transition and, as the hon. Member for Lichfield rightly pointed out, hydrogen will not be able to come to the rescue and save those jobs.
It is a pleasure to serve under your chairmanship, Dr Murrison. I congratulate my hon. Friend the Member for Lichfield (Dave Robertson) on presenting this debate, and my constituent Hayley who brought the petition. I draw attention to my declaration in the Register of Members’ Financial Interests that I am a member of GMB.
While the petition speaks to the wider issues facing the ceramics sector, it was set up following the devastating news that Denby Pottery, the largest employer in my constituency, was entering administration. The nearly 110,000 signatures—3,900 of which are from Amber Valley; I thank my constituents for signing it—are a testament to the national significance, rich history and enduring popularity of Denby Pottery, handcrafted using clay from the very site on which the company was founded. Throughout its 217 years, the pottery has remained committed to local craftsmanship, even as its competitors offshored production to mass-produce goods more cheaply. That commitment has inspired extraordinary loyalty, with many in the local area having worked there for decades and even generations.
However, despite its world-class reputation, Denby Pottery struggled financially. It had previously been through administration, and more recent global shocks in energy markets faced further pressure on manufacturing costs. That is why I worked with Hayley to produce the petition, which calls for the ceramics sector to be included in the British industry supercharger scheme.
In the months that followed, I met repeatedly with Ministers and officials and raised Denby Pottery’s situation directly with the Prime Minister. He committed to a full review of the supercharger scheme across all sectors. But understanding the need for a more immediate intervention for Denby Pottery and the sector more widely, the Chancellor acted decisively and announced a bespoke package of £120 million for ceramics.
It is a pleasure to serve under your chairmanship, Dr Murrison. I congratulate the hon. Member for Lichfield (Dave Robertson), my good friend and colleague on the Petitions Committee, on his excellent introduction to this debate. He talks about the wares of Armitage Shanks; I would venture to suggest that Armitage Shanks products are seen in some of the great houses the length and breadth of the United Kingdom.
One may wonder what a Member from the north of Scotland doing on his feet on this debate. There are two ceramic companies in my constituency: ANTA in Fearn, owned by Lachie and Annie Stewart, whose products can be seen in Dumfries House—a place not unfamiliar to His Majesty the King—and Highland Stoneware in Lochinver, which is owned by Mr David Grant, whose wares can be seen in Balmoral. We are very proud of that.
My point is that these companies actually teach vital local skills that would not otherwise be taught, create jobs in some of the remotest areas of the United Kingdom and provide a tourist product, which is absolutely crucial when it comes to visitors. When people, including right hon. and hon. Members, come to my part of the world in the north of Scotland, they should come and see ANTA’s fine ceramics in the village of Fearn. They should come and see Highland Stoneware in Lochinver. They will not be disappointed. We would not dare to compete with Stoke-on-Trent in terms of quality, but we are very proud of what we do.
I am going to keep my contribution very short, but I want to make one point. It is not really pertinent to the Minister, but those fledgling and now grown-up companies would not have come into being had it not been for a key decision taken by Harold Wilson’s Labour Government in the 1960s, which was to put in place the Highlands and Islands Development Board. This was to encourage enterprise in some of the remotest parts of the UK and to halt and reverse the depopulation that was the curse of some of the remotest parts of Scotland. It was a great success story, and I give credit where it is due.
That was commendably brief, although not everyone will get in at this rate. I shall have to impose a three-and-a-half minute indicative time limit.
20 of 81 shown
This issue is very much centred on Staffordshire, Derbyshire and Nottinghamshire, and the people in our areas care deeply about it. Hayley’s petition recognises that much of the ceramics sector in our country is in crisis. As she warns, “soaring industrial energy costs” have left businesses
“at the risk of imminent collapse without urgent intervention”.
Ceramics manufacturing relies on high levels of electricity and gas, and when their prices rise here in the UK, our businesses are put at a competitive disadvantage on the international stage.
Ceramics manufacturing jobs powered our economies. Stoke-on-Trent is literally known as the Potteries, and if I had not mentioned that, I am not sure I would have been allowed to leave the room. Just as the closure of mines struck at the identity of the towns that supported them, including places such as Stoke-on-Trent, deindustrialisation has hurt our communities.
Ceramics speaks to a proud tradition of world-class manufacturing in our counties, but it is not just about the past; it is about the present and the future. It is about providing jobs for people where, at the end of the day, they have the satisfaction of looking at a pallet of whatever they have produced and knowing that they have made something. It is a proud tradition that we should not allow to pass into the past.
To support that soft power, those iconic British brands need to know that they have a supporter in our Government. I would like to see our public procurement work much harder to make sure it is championing the best of British ceramics—actually, the best of international ceramics, because the very best of international ceramics comes from the midlands of the UK, and I will defend that hill until there is no breath left in my lungs. It is entirely possible for our public procurement to be used to support ceramics. It would be fantastic if every embassy were stocked with ceramics made in Britain. [Hon. Members: “Hear, hear!”] Again, other ceramics MPs are behind me. Every public building should also look at whether it can support British-made ceramics in its sanitaryware—and the list goes on much further than that.
I will also draw attention to the private Member’s Bill introduced by my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell), which I support. The Bill relates to backstamping and the “Made in Britain” mark, so we can make sure that when something says “Made in Britain”, it is from Britain and it is of the high quality that people expect. Currently, firms can import ceramics that have been made cheaply elsewhere, glaze them here, refire them and stamp them as British. Being able to support the supply chain through not only public procurement but the backstamping Bill is very important.
Wider than that, we need to come back to the supercharger. Ceramics is an energy-intensive industry. It relies on high inputs of electricity and gas, but electricity prices in the UK are higher than in many of our competitor countries. That takes a toll on the industry and means that the supercharger scheme is so important. Entry to the scheme is based on what is known as a SIC—standard industrial classification—code and the categories that the Government use to classify businesses and identify what they do. The SIC codes in use for ceramics are not currently eligible for the scheme, but, worse still, because of the way the scheme is funded, ceramics businesses are being levied to subsidise other high-energy businesses—because if businesses do not receive the supercharger, they pay for others to get it.
Ahead of the debate, I met with the industry association Ceramics UK, the GMB union, the Trades Union Congress and Energy UK. One concern was that SIC codes are not necessarily being properly applied. The number of ceramics businesses that the Government count is far higher than the number that the sector recognises. Hopefully that is good news for Ministers, because if we can get the codes altered correctly, we will see that there are fewer ceramics businesses in need of support, which will help to reduce the headache in the Treasury.
First, we can look at tightening up the SIC codes, then we can extend the supercharger to those codes. We can then ensure that the supercharger scheme is properly funded by the Treasury and not by other businesses, so that general taxation can support these jobs. Beyond the supercharger, which is undoubtedly vital for ceramics, the Government have committed and recognise that the industry needs tailored support. I ask Ministers to look closely at the specific pressures that the sector is facing.
As well as high electricity inputs, ceramics uses a huge amount of gas. Although the cost of gas in Britain is internationally competitive, prices are highly volatile because of a lack of storage in the United Kingdom. If we could look at supporting gas storage or some other mechanism to smooth peaks and troughs in gas pricing, it would help ceramics businesses with their long-term planning and help to them look at their decarbonisation processes, too.
On decarbonisation, hydrogen gas is a promising alternative, but hydrogen kiln technology requires further investment and if we cannot pipe gas in, there will be serious supply problems. Some ceramics manufacturers run their kilns 24/7/365, and the idea of hydrogen being brought in by lorries just does not stack up. We can use the revenues from carbon levies to support the transition and protect manufacturing jobs both today and for the future.
I have gone slightly over the amount of time I was aiming for, and many other hon. Members are eager to make the case for the industry, so I will draw to a close. I reiterate my thanks to Ceramics UK, the GMB, the TUC and Energy UK for meeting me, to Hayley for spurring today’s important debate, and to every single one of the workers who go out day after day to produce fantastic, high-quality ceramics—some of the best in the world—right here in the UK.
I am conscious that many people want to contribute, so I come to my ask of the Minister. I know that he is incredibly knowledgeable and passionate about this sector. I urge him to look at setting out a timetable for a review of extending the supercharger so that it can cover gas costs. If he is unable to do that and we are unable to get the support required, more British businesses will sadly go under; more British manufacturing businesses will no longer be manufacturing or exporting, and firms from across the sea will step into that gap. That is not something that anyone wants to see, whether in Staffordshire or across the United Kingdom.
I thank those who worked tirelessly to produce this, including Ceramics UK, GMB Union, colleagues here today and the Treasury, as well as the Minister for Industry, my hon. Friend the Member for Stockton North (Chris McDonald), and the Secretary of State for Business and Trade.
Heartbreakingly, in spite of that support, we now know that investors were unable to view Denby Pottery as a viable business proposition, so I am refocusing my efforts towards fighting for a different future, working with Government, the administrators, local businesses and any future purchaser of the site to maximise opportunities for good quality jobs in Amber Valley. Alongside that, I am clear that Denby Pottery’s heritage must be preserved. The onsite museum told the story of more than two centuries of innovation and industry. I commend the excellent work being done by Linda and others to ensure that the collection will be enjoyed for generations to come.
Denby Pottery has many legacies, ranging from the nationally significant to the deeply personal: its heritage, its skilled and committed workforce and the pottery itself—treasured, gifted at weddings and passed down through generations. Today, its legacy must live on in the lessons learned from its closure and the changes that it catalysed, so that other ceramics companies can continue and thrive.
I therefore urge the Minister to continue working with industry to ensure that UK ceramics manufacturers can compete on a level playing field. That includes insulating the sector from unfair competition, such as the dumping of heavily subsidised products from overseas markets.
The public want to back overseas business and manufacturing, as illustrated by the incredibly moving scale of the support for the #SaveDenby campaign. I pay tribute to the campaign led by my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell) for clearer country of origin labelling, and I hope the Government support his private Member’s Bill.
To any potential purchaser of the Denby Pottery brand alone, I say this: if your produce is not made in Denby, using clay extracted from the ground in Denby village and hand-crafted by the people of Denby, then regardless of the name stamped upon it, it will never be recognised as true Denby pottery.
However, that success story is not what it once was. This is a political point, but under the stewardship of the present Scottish Government the Highlands and Islands Development Board, now Highlands and Islands Enterprise, is a shadow of what its parent once upon a time was, which is a great pity. Although that is not the responsibility of the Minister or indeed the UK Government, I give due notice that this is a matter I shall continue to raise in future. Thank you very much, Dr Murrison, for your forbearance.