With your indulgence, Mr Speaker, before I make my statement, I invite the House to join me in paying tribute to one of our sporting greats, Gordon Banks, who sadly passed away earlier today. He was one of football’s finest-ever goalkeepers and a vital part of England’s World cup winning team, and his performances for club and country leave behind an exceptional legacy. The tributes in the past few hours are testament to his personal qualities. He was a fierce opponent on the pitch but a kind and generous man off it. I am sure the thoughts of the whole House are with his friends and family.
With permission, I would like to make a statement on the publication of the Cairncross review. I would like to thank Dame Frances Cairncross for leading the review and the expert panel and officials who worked with her to develop it. It comes at an important time. In her report, Dame Frances paints a vivid picture of the threat to high-quality journalism in this country. There are about 6,000 fewer journalists now than there were roughly a decade ago. Print circulation of daily national papers fell from 11.5 million in 2008 to 5.8 million in 2018. In the same period, circulation of local newspapers halved.
As the review makes clear, there are many reasons for this, but the main driver is a rapid change in how we consume content. The majority of people now read news online, including 91% of 18 to 24-years-olds. As this shift has taken place, publishers have struggled to find ways to create sustainable business models in the digital age. As the review sets out, between them Google and Facebook capture the largest share of online advertising revenue and are an increasingly important channel for the distribution of news content online. They also hold an array of data on their users that news publishers cannot possibly hope to replicate, which further strengthens their position in the digital advertising market.
This combination of market conditions threatens to undermine the future financial sustainability of journalism. Even publications that have only ever been online are struggling. This should concern us all. Dame Frances notes that while high-quality journalism is desirable, there is one type of journalism that society and democracy cannot do without, and that is public interest journalism. This is the type of journalism that can hold the powerful to account and is an essential component of our democracy. It helps us to shine a light on important issues, in communities, in courtrooms, in council chambers and in this Chamber, but this type of journalism is also under threat, especially at the local level, and the review cites numerous examples of what happens to communities when a local paper disappears. Dame Frances’s report comes at a vital time, therefore, and I welcome her focus on public interest journalism.
I want to set out to the House how the Government intend to respond to this important issue. There are many substantial recommendations in the review. There are some that we can take forward immediately and other more long-term recommendations where we will consult with stakeholders about the best way forward.
First, I will deal with the recommendations we are able to progress immediately. Online advertising now represents a growing part of the economy and forms an important revenue stream for many publishers, but this burgeoning market is largely opaque and extremely complex, and it is impossible to know whether the revenue shares received by news publishers are fair. The review proposes that the Competition and Markets Authority conduct a market study of the digital advertising market. The purpose of this study would be to examine whether the online marketplace is operating effectively and whether it enables or prevents fair competition. It is right that policy makers and regulators have an accurate understanding of how the market operates and check that it is enabling fair competition, and I have today written to the CMA in support of this study. I will also urge Professor Jason Furman to treat the review as additional evidence in his ongoing inquiry into digital competition in the UK, whose findings are due to be published in the spring. I recognise that online advertising has given rise to a wider set of social and economic challenges, and my Department will therefore conduct a review of the way in which online advertising is regulated.
The Cairncross review cites the concerns of publishers about the potential market impact of the BBC on their sustainability. They argue that the BBC’s free-to-access online content makes it harder for them to attract subscribers. The review also questions whether the BBC is straying too far into the provision of “softer” news content—traditionally the preserve of commercial publishers —and suggests that that might benefit from the scrutiny of Ofcom.
Let me be clear: the Government recognise the strong and central role of the BBC. As the review states,
“the BBC offers the very thing that this Review aims to encourage: a source of reliable and high quality news, with a focus on objectivity and impartiality, and independent from government.”
However, it is right that the role of the BBC, as a public service broadcaster, be appropriately transparent. The review recommends that
“Ofcom should assess whether BBC News Online is striking the right balance between aiming for the widest reach for its own content…and driving traffic from its online site to commercial publishers (particularly local ones)”.
Of course, some of those questions were addressed as part of the charter review process, but I have written today to ask Ofcom to look carefully at the review’s recommendations and identify any new concerns that deserve attention. For instance, there may be ways in which the BBC could do more to drive traffic to commercial sites, particularly the local press.
Another recommendation is a proposal for two separate forms of tax relief for news publications, one of which is intended to bolster the supply of local and investigative journalism by enabling it to benefit from charitable status. The review notes that in the United States philanthropic donations provide, on average, 90% of the total revenues of non-profit news publishers. Although we have a different media landscape, as the review points out, charitable status could reduce the costs for those producing essential public interest reporting, and could pave the way for a new revenue stream through philanthropic donations. I recognise that that avenue has been explored before and that some hurdles will have to be cleared, but I believe that we should pursue it. I have therefore written to the Charity Commission, and look forward to hearing how it can help in that regard.
As I explained earlier, there are areas in which we shall need to consult further and respond in further detail. For instance, Dame Frances recommends the establishment of an institute for public interest news to promote investigative and local journalism. She proposes that the institute should act as a convener for organisations with the means to support public interest news, including the BBC and online platforms. It would also be tasked with generating additional finance for the sector, driving innovation through a proposed new fund, and supporting an expansion of the BBC’s local democracy reporting service. That BBC-funded scheme is a shining example of what can be done. The first of its kind in the industry, it is embedding 150 journalists in local publishing firms to produce local democracy reporting, particularly relating to local councils. I met some of those reporters last week. So far they have produced 50,000 stories between them, all of which might not otherwise have been heard. The Government will explore, with others, what more can be done in that regard.
The review calls on the Government to do more to incentivise the publishing industry’s transition to digital. It proposes an extension of the current scope of VAT exemptions so that they apply to online payments for all news content, not simply print news content, and a new tax relief for public interest news providers. I know there is passionate support for that in the publishing sector, and we share its ambition for a healthy and sustainable industry. As the House knows, the Government always keep taxes under review. Any decision to amend the UK tax regime is, of course, a matter for the Chancellor of the Exchequer as part of the annual fiscal cycle, but I will discuss the matter further with the industry and with my colleagues at the Treasury.
I want to highlight two recommendations that cover similar ground to work that the Government are already doing. One is the sensible proposal that the Government should develop a media literacy strategy, working with the range of organisations already active in this space. Evidence suggests that there is a correlation between media literacy and a greater propensity to pay for news, so improving media literacy will also have an impact on the sustainability of the press. Ensuring that people have the skills they need in order to separate fact from fiction is the key to long-term success in tackling this issue, and I am pleased that Dame Frances has focused on it. We welcome the recommendation, which relates closely to our ongoing work to combat disinformation. Last month the Minister for Digital and the Creative Industries, my hon. Friend the Member for Stourbridge (Margot James), hosted a roundtable on media literacy, and the Government are looking into what more we can do to support industry efforts in that area.
The other recommendation that I want to highlight is the call for the creation of new codes of conduct between publishers and the online platforms that distribute their content. The codes would cover issues relating to the indexing of content on platforms and its presentation, as well as the need for advance warning of algorithm changes likely to affect a publisher. Their development would be overseen by a regulator. The review also proposes that regulatory oversight be introduced as part of a “news quality obligation”, requiring platforms to improve the way in which their users understand the origin of an article of news and the trustworthiness of its source. Dame Frances recognises that platforms are already starting to accept responsibility in that regard.
Those two proposals deserve the Government's full consideration, and we will think about how they can inform our approach. Our consideration will include our work on the online harms White Paper, which is due to be published shortly.
The review sets out a path to help us to put our media on a stronger and more sustainable footing, but Dame Frances makes it clear that it is just one contribution to the debate. We cannot turn back the clock, and there is no magic formula to address the systemic changes faced by the industry. However, it is the role of any responsible Government to play an active part in supporting public interest journalism. We will consider the review carefully, and will engage with press publishers, online platforms, regulators, academics, the public and Members of the House as we think about the way forward. I remain open to further proposals that may go beyond the recommendations or scope of the review.
I know that this issue is of great concern to Members in all parts of the House, and today’s review is an important milestone. At the heart of any thriving civil society is a free and vibrant press. The Government—and, I have no doubt, the House—are committed to supporting it through changing times, and ensuring that it can continue to do its job. I commend my statement to the House.