As the noble Lord rightly said, the safety of our children is paramount. As we know, this issue is completely cross-party. I know that the Government have every intention of making sure that implementation takes place. Sadly, the noble Baroness, Lady Kidron, is not in her place today; she is the real expert on this subject. However, she sent a brief note to all Peers who are interested. I would like to read what she said because it shows how important this matter is: “The Government has rightly committed to making the UK the safest place in the world for children to be online, from the UN special rapporteur on privacy to the broadband commission, the OECD and the US Federal Trade Commission, currently reviewing its own children’s privacy rules. Policymakers around the world are watching the code’s progress and waiting to follow to our lead. Introducing a strong code would demonstrate that wider regulation is politically and technically possible”.