Achieving Smokefree 2030: Cutting Smoking and Stopping Kids Vaping

In 2019, this Government set the bold ambition for England to be smokefree by 2030—reducing smoking rates to 5% or less. To support this, the Government commissioned Dr Javed Khan OBE to undertake an independent review which was published in June 2022.

As I set out in a letter to colleagues on 11 April, I am pleased to be able to update the House on new action we have announced to help more people in England to quit smoking in order to meet our Smokefree 2030 ambition. We also announced further measures to protect children from the use of vaping products, in recognition of the sharp increase in vaping among children in recent years.

One in seven adults—5.4 million people—still smoke in England, and tobacco remains the single biggest cause of preventable illness and death. Up to two out of three lifelong smokers will die from smoking, and smoking substantially increases the risk of heart disease, heart attack and stroke. Smoking also causes seven out of 10 cases of lung cancer. Tackling smoking is one of the most evidence-based and effective interventions that we can take to prevent ill health. It will improve public health, reduce the burden on the NHS, and provides substantial benefits to our workforce and the economy.

Across the country, people are concerned by the increases in youth vaping among children. It is illegal to sell vapes to under 18s and this Government want to clamp down on those businesses that rely on children buying vapes and getting them hooked on nicotine. To help combat rising levels of youth vaping, the Government have now published a youth vaping call for evidence. The call for evidence aims to identify opportunities to reduce the number of children accessing and using vapes, exploring issues such as regulatory compliance, the marketing and promotion of vape products and the environmental impact of disposable vapes. We will explore where the Government can go further, beyond what the EU’s tobacco products directive allowed us to. I encourage colleagues from across the House to contribute and help inform our next steps. The call for evidence is available here:

While we want to ensure children do not take up vaping, we would also like to exploit the potential of vaping as a powerful tool to stop adults smoking. Vaping is substantially less harmful than smoking and our most effective quit aid—particularly when provided alongside behavioural support. That is why last week I announced that we will be supporting a million smokers to “swap to stop”, with free vaping kit—the first national scheme of its kind in the world. The scheme will run over two years initially and be targeted at the most at-risk communities first—focusing on settings such as jobcentres, homeless centres and social housing providers.