Requiring direct marketing callers to provide Calling Line Identification

This consultation seeks views on the proposed measure to make an amendment to the Privacy and Electronic Communications Regulations 2003 (PECR), via secondary legislation, which would make it a requirement for direct marketing callers to provide a valid Calling Line Identification (CLI).

The requirement would apply to all individuals and organisations (profit and not for profit organisations) making calls for the purposes of direct marketing as defined by s11(3) of the Data Protection Act 1998 (DPA) and the Information Commissioner’s Office’s (ICO) Direct Marketing Guidance.

The Government published its response to the consultation on 25 April 2016.