Transparency in digital campaigning: technical consultation on digital imprints

We want to know what you think about our proposals for making online political campaigning more transparent. These proposals will mean that political parties, campaigners and others must explicitly show who they are when promoting campaign content online.

In 2019 the government committed to introducing a digital imprints regime following feedback from the consultation ‘Protecting the Debate: Intimidation, Influence, and Information’ which indicated broad support for the idea.

We have engaged intensively with stakeholders on how to put this into practice and this consultation outlines the technical rules for how the regime would operate.

The consultation is aimed at voters, political parties, social media and technology companies, prospective or elected representatives and civil society organisations throughout the United Kingdom.