CONSULT.Outcome publishedConsultation · gov.uk

Unfair commercial practices guidance

The CMA is consulting on draft guidance on the protection from unfair trading provisions in the Digital Markets, Competition and Consumers (DMCC) Act 2024.

Last fetched 03 May 2026 · gov.uk

Detail

The unfair commercial practices (UCP) provisions in Chapter 1 of Part 4 of the DMCC Act prohibit unfair commercial practices, replacing and updating the Consumer Protection from Unfair Trading Regulations 2008.

We have provided an update about this consultation and next steps in the CMA’s new consumer enforcement regime. We will run a further consultation on some aspects of the guidance on drip pricing in the summer.

The CMA has produced draft guidance on the UCP provisions which updates and, once finalised, will replace its current guidance.

The draft guidance illustrates how the UCP provisions may apply in practice and is intended to help traders to comply with them.

Documents

Consultation documentapplication/pdf Draft guidanceapplication/pdf Summary of responsesapplication/pdf Aberdeenshire Trading Standardsapplication/pdf ABTAapplication/pdf Advertising Standards Authorityapplication/pdf Anonymous 1application/pdf Anonymous 2application/pdf Anonymous 3application/pdf Anonymous 4application/pdf Anonymous 5application/pdf Anonymous 6application/pdf Anonymous 7application/pdf Anonymous 8application/pdf Association of Scotland's Self-Caterersapplication/pdf Awazeapplication/pdf Beside The Sea Holidays 1application/pdf Beside The Sea Holidays 2application/pdf Better Business Cornwall Initiativeapplication/pdf British Retail Consortiumapplication/pdf BT Groupapplication/pdf Classic Cottagesapplication/pdf CMS Cameron McKenna Nabarro Olswang LLPapplication/pdf Coalition for Trusted Reviewsapplication/pdf COBA - Commercial On-Demand and Broadcasting Associationapplication/pdf Community Leisure UKapplication/pdf Cornish Holiday Cottagesapplication/pdf Cotswolds Hideawaysapplication/pdf Cottages on the Coastapplication/pdf Crabtree and Crabtreeapplication/pdf Dispute Resolution Ombudsmanapplication/pdf Dorset Hideawaysapplication/pdf Durrants Holiday Cottagesapplication/pdf Economic Insightapplication/pdf EMCAT-Ethical Marketing Campaign for Addiction Treatmentapplication/pdf ESPC UK Ltdapplication/pdf Euclid Lawapplication/pdf Federation of Small Businessesapplication/pdf Forever Cornwall Limitedapplication/pdf Freshfields LLPapplication/pdf Googleapplication/pdf Grove Cottagesapplication/pdf Herbert Smith Freehillsapplication/pdf Herdwick Cottagesapplication/pdf Hideaways Holidays Group Limitedapplication/pdf Higher Wiscombeapplication/pdf Hostsmartapplication/pdf Hyperopticapplication/pdf Internet Services Providers' Associationapplication/pdf Isle of Wight Hideawaysapplication/pdf John Lewis plcapplication/pdf Kate & Tom's Limited 1application/pdf Kate and Tom's Limited 2application/pdf Linklaters LLPapplication/pdf Mobile UKapplication/pdf Motion Picture Associationapplication/pdf Neilsons Solicitors and Estate Agentsapplication/pdf National Trading Standards Scams Teamapplication/pdf Online Travel Coalition UKapplication/pdf Orion Holidays Ltdapplication/pdf Pack Holidaysapplication/pdf Premier Cottagesapplication/pdf Professional Association of Self-Caterers UKapplication/pdf Propertymarkapplication/pdf Royal Institution of Chartered Surveyorsapplication/pdf Rural Retreatsapplication/pdf Sawday'sapplication/pdf Scilly Holiday Homesapplication/pdf Scottish Tourism Allianceapplication/pdf Short-Term Accommodation Associationapplication/pdf Skyapplication/pdf Skyscannerapplication/pdf Sleeps12.com 1application/pdf Sleeps12.com 2application/pdf SMMTapplication/pdf Society of London Theatre and UK Theatreapplication/pdf Society of Ticket Agents and Retailersapplication/pdf South West Tourism Allianceapplication/pdf techUKapplication/pdf The Property Lawyers Allianceapplication/pdf The Society of Chief Officers of Trading Standards in Scotland (SCOTSS)application/pdf Three UKapplication/pdf Toad Hall Cottagesapplication/pdf Tourism Allianceapplication/pdf Travel Chapterapplication/pdf Tripadvisorapplication/pdf Trustpilotapplication/pdf UK Cinema Associationapplication/pdf UK Competitive Telecommunications Association (UKCTA )application/pdf UKHospitalityapplication/pdf Wellies & Windbreaksapplication/pdf Whichapplication/pdf Wilkinson Estate Agencyapplication/pdf