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CONSULT.Outcome publishedConsultation · gov.uk

Google’s general search services: proposed conduct requirements

The Competition and Markets Authority (CMA) is inviting comments on proposals for conduct requirements (CRs): rules applying to Google’s general search services.

Last fetched 17 Jun 2026 · gov.uk

Detail

In October 2025 the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). This consultation invites comments on our proposals for CRs, which are the rules relating to Google’s general search services under the UK’s digital markets competition regime.

Documents

Introduction to the consultationapplication/pdf Data Portability conduct requirementapplication/pdf Publisher conduct requirementapplication/pdf Fair Ranking conduct requirementapplication/pdf User Choice conduct requirementapplication/pdf Affiliate and Partner Marketing Associationapplication/pdf Anonymous 1application/pdf Anonymous 2application/pdf Anonymous 3application/pdf Anonymous 4application/pdf Anonymous 5application/pdf Anonymous 6application/pdf Anonymous 7application/pdf Anonymous 8application/pdf Anonymous 9application/pdf Anonymous 10application/pdf Anonymous 11application/pdf Association of Online Publishersapplication/pdf Bachtrackapplication/pdf BBCapplication/pdf Brave Softwareapplication/pdf Chamber of Progressapplication/pdf Cloudflareapplication/pdf Coalition for Online Data Empowermentapplication/pdf Computer and Communications Industry Association - Data Portability CRapplication/pdf Computer and Communications Industry Association - Fair Ranking CRapplication/pdf Computer and Communications Industry Association - Publisher Controls CRapplication/pdf Computer and Communications Industry Association - User Choice CRapplication/pdf Consumer Choice Centerapplication/pdf Corint Mediaapplication/pdf Datapodsapplication/pdf Derick Rethansapplication/pdf DMG Mediaapplication/pdf Dnes & Felver PLLCapplication/pdf Dr Paul Campbellapplication/pdf DuckDuckGoapplication/pdf easyJetapplication/pdf Emergeapplication/pdf European Publishers Councilapplication/pdf Financial Timesapplication/pdf Footbal Writers Associationapplication/pdf Foxgloveapplication/pdf Gener8application/pdf Genie Venturesapplication/pdf Googleapplication/pdf Guardian Media Groupapplication/pdf Impress, The Independent Media Association, The Association of Online Publishers, The Independent Publishers Alliance and The Independent Community News Networkapplication/pdf Independent Mediaapplication/pdf Information Technology and Innovation Foundationapplication/pdf International Center for Law & Economicsapplication/pdf Jim Halesapplication/pdf Kelkoo Groupapplication/pdf Knight-Georgetown Instituteapplication/pdf LoveHoney Groupapplication/pdf Microsoftapplication/pdf MoneySuperMarketapplication/pdf Movement for an Open Webapplication/pdf Mozillaapplication/pdf Music Publishers Associationapplication/pdf News Media Association - Fair Ranking CRapplication/pdf News Media Association - Publisher Controls CRapplication/pdf News Media Association - User Choice CRapplication/pdf News Media Alliance application/pdf News Media Canadaapplication/pdf News Media Europeapplication/pdf Open Data Instituteapplication/pdf OpenAIapplication/pdf OpenAttribution.org - Fair Ranking CRapplication/pdf OpenAttribution.org - Publisher Controls CRapplication/pdf Platform Leadersapplication/pdf Professional Publishers Associationapplication/pdf Public Interest News Foundationapplication/pdf Publishers Associationapplication/pdf Redbrain Ltdapplication/pdf Samsungapplication/pdf Shaping Competition in the Digital Ageapplication/pdf Siinda - Fair Ranking CRapplication/pdf Siinda - Publisher CRapplication/pdf Skyscanner - Fair Ranking CRapplication/pdf Skyscanner - Publisher Controls CRapplication/pdf Sonyapplication/pdf Todd Davies and Spencer Cohenapplication/pdf Trainlineapplication/pdf UK Hospitalityapplication/pdf Vivaldiapplication/pdf Whichapplication/pdf Yelpapplication/pdf

At a glance

Opened28 Jan 2026

Closes25 Feb 2026

First published28 Jan 2026

Last updated17 Jun 2026

Document typeconsultation_outcome

Organisations

Competition and Markets Authority

Topics

Competition

Source

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