Google’s general search services: proposed conduct requirements
The Competition and Markets Authority (CMA) is inviting comments on proposals for conduct requirements (CRs): rules applying to Google’s general search services.
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In October 2025 the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). This consultation invites comments on our proposals for CRs, which are the rules relating to Google’s general search services under the UK’s digital markets competition regime.
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