Consultation on ITV’s proposal to change advertising airtime
The CMA consulted in June and July 2022 on a proposal from ITV to amend the time length factors applied to advertisements of different length on ITV1. The CMA is now consulting on its provisional decision to accept this proposal.
On 29 June 2022, the CMA consulted on a proposal from ITV to amend a number of its time length factors used as part of the calculation of the cost of advertisements on ITV1. The CMA received one response to its consultation. The CMA’s provisional decision is to accept this proposal as it does not consider that this will have an adverse effect on competition or consumers.
We are consulting on this provisional decision until 5pm on Tuesday 20 September 2022. If you wish to respond, please email us at: remediesmonitoringteam@cma.gov.uk